IRES Leverages Digital Transformation
After 27 years of success using traditional media buying, out-of-home advertising and word-of-mouth marketing IRES – a real estate and property management firm with 200+ units under management – had aspirations of generating awareness and leads for its agent’s rental and sale listings through digital and social media. In addition to coordinating the development of the content required, VIC was tasked with updating the brand’s online presence to reflect the level of professionalism expected of a company of its size and experience.
The solution
- Coordinating the development of professional and visually appealing content that showcased the unique features of each listing.
- Implementation of social media and digital marketplace strategies and best practices, focusing on improving listing discoverability.
- Conducted an audit of the journey from platform inquiry to agent contact, to identify gaps and opportunities to optimize prospect engagement.
Our insight
- Recognizing that the volume of leads was exceeding agents’ capacities, we proactively engaged with prospects to address frequently asked questions, ensuring prospects’ specific needs were addressed, and established clear response timeframes to manage lead expectations prior to agent contact, resulting in higher-intent leads, reduced complaints, and enhanced satisfaction.
The results
- A more streamlined and satisfactory interaction process for both leads and agents.
- 97% increase in sales revenue.
- 28% increase in rental revenue, driving a subsequent 14% increase in property management revenue.
- 36.1% increase in total revenue.
